Art of Logic Retail Solution

Art of Logic is at the forefront of revolutionary technology in the commercial application of video analytics. Our range of technology is constantly evolving, paralleling the rapid advancements in security-related technology.

Through Facial Recognition, age & gender demographics, object tracking, heat & path mapping, and more, our range of technology is tailored to maximise operational efficiency, enhance overall customer experience, improve ease of access and safety, and deliver measurable returns on investment.

Here at Art of Logic, we integrate our analytics with other systems, to provide timely feedback for marketing and sales departments.

Samurai Count

AOL Samurai Count is a multifaceted marketing and analytical tool that provides retailers with detailed and up-to-date information regarding traffic in and around their facilities.

Using a vertical, virtual line, AOL Samurai Count will count the number of people entering and exiting the store in real-time, allowing management to determine the peak hours in which your store generates the most traffic, and acquires the biggest sales opportunities. This information can then be utilised to monitor customer behaviour, enhance the in-store experience, assist in evaluating and optimising marketing initiatives, and improve the efficiency of the workforce while reducing labour costs.

Age, Gender & Sentiment

We are able to integrate and customise identity centric solution software to deliver a number of real-time tangible insights about your business and customers.

Our technology and advanced video analytics provide an altogether better understanding of customer movement and behaviour, whilst real-time customer insights provide an instant understanding of customer interaction with products and displays, as well the ability to proactively recognise threats.

The ability to recognise and engage with repeat customers is particularly useful for understanding detailed spending habits or to recognise interactions with smart signage to enhance in-store experience.

Heat & Path Mapping

Detecting and analysing customer flow through a store is an important KPI measure for any mainstream retailer. Ignite Prism technology is a game-changing tool that assists retailers to maximise store layout and therefore maximise sales opportunities. Our solution enables customer visitation activity provided in real data, so that a retailer can directly evaluate this data against other business data, and ultimately enable you to:

Identify anomalies in store layout to increase shopping efficiency for consumers.

Ignite Prism technology allows retailers to determine how different spaces are being utilised by the hour of the day and day of the week, determine the influence that one particular space has over the other, and determine what users can learn about the shopping experience within a space, and how this information relates to conversion, average transaction size, and sales per shopper.

Maximise sales opportunities by adapting a more effective product placement strategy.

Ignite Prism technology can determine how seasonal or floor plan changes impact the consumer experience and what can be learnt from this information to maximise opportunities in future seasons, how consumers interact with the products at a shelf or end-cap level, and how consumers are engaging with ads, in-store displays, and digital content.

Dwell & Queue Time

As important as the path customers take, and which display areas they frequent, is where they dwell, and the duration. This provides critical business data for understanding both stress points in service execution and performance of store layouts. This data correlated to the point-of-sale data is priceless. With insights into these metrics, retailers are able to take real action to maximise sales conversions and outline real-time data, ultimately enabling you to:

Analyse trends and align your resources with in-store consumer behaviour

Ignite Prism technology can assist management in determining the optimal level of staffing required by hour, day of the week, and department, determine the trends that can be seen in dwell time at checkout counters and how this aligns with staffing, and whether the expected results related to a particular store's performance was achieved.

Use dwell & occupancy to measure campaign effectiveness

Using Ignite Prism technology, retailers can determine whether an event drove incremental traffic and whether it performed as expected; whether there are any unanticipated traffic changes in adjacent zones or at service counters; and, as a percentage, how many people were walking past the store without entering.

End Cap Monitoring

From the moment a customer enters the store, to the moment they leave, every aspect of their interaction within the store is an indication of their intent, decision making process, and overall mission.

Customer movement is gathered in the form of raw data, including how long it takes for a customer to reach an end cap, how much time the customer spends at the end cap, their engagement with the end cap, the bounce rate, and the ability to perform A/B testing on live store layouts. We have the ability to convert this raw data into useful information to determine proper strategies to enable quick actions for retail optimisation.

Point of Sales Screens

Our POS Screens are an incredibly capable as a tool for your business needs. Not only are they touch screen, but have a full HD display with 1080 P resolution. The integrated facial recognition (capable) camera and the ability to link to your video management platform means that our POS Screens provide unmatched capability. Our POS Screens were designed to suit a range of applications, with an anti glare coating and available in both landscape and portrait with the camera resposition to suit, whilst specially designed cable management systems at the back of the screens conceal and manage all cables.

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